Privacy Policy
This privacy policy outlines how Chicken Road collects, uses, stores, and protects your personal information when you access and play our online slot game. We are committed to safeguarding your privacy and ensuring transparency about our data handling practices. This document explains your rights regarding your personal data and how we comply with applicable data protection legislation in the United Kingdom.
Information We Collect
When you interact with Chicken Road, we collect various types of information to provide you with our gaming services and ensure safe gaming practices. Personal data collected includes your name, email address, date of birth, postal address, and telephone number during account registration. We also gather technical information such as your IP address, device type, browser information, operating system, and gameplay statistics including game sessions, betting patterns, win and loss records, and timestamps of your activities.
Transaction data forms another category of information we process, encompassing deposit and withdrawal details, payment method information, and currency preferences. We collect this data through direct interactions when you register or play, through automated technologies including cookies and similar tracking mechanisms, and from third-party sources such as payment processors and identity verification services. All information collection serves specific purposes aligned with providing gaming services and maintaining platform security.
How We Use Your Information
The Chicken Road privacy policy establishes clear purposes for data processing activities. We use your personal information primarily to operate and maintain your gaming account, process financial transactions, verify your identity and age to comply with legal requirements, and deliver customer support services. Your data enables us to personalise your gaming experience, recommend relevant features, and communicate important updates about our services.
Security and compliance represent critical uses of your information. We analyse gameplay data to detect suspicious activities, prevent fraud, and promote safe gaming practices by identifying potential problem gambling behaviours. Marketing communications, where you have provided consent, utilise your contact details to inform you about new features, promotions, and game updates. We also process data for analytical purposes to improve game performance, understand user preferences, and enhance overall service quality. All processing activities maintain strict adherence to data protection principles and occur only on lawful bases such as contractual necessity, legal obligation, or legitimate interests.
Data Sharing and Third Parties
Chicken Road maintains a limited and controlled approach to sharing your personal information with external parties. We disclose data only when necessary to deliver our services or comply with legal obligations. Service providers who support our operations receive access to relevant information, including payment processors handling transactions, cloud storage providers maintaining our infrastructure, identity verification services, customer support platforms, and marketing service providers where you have opted in to communications.
Regulatory authorities and law enforcement agencies may receive your information when required by law or to comply with legal processes. In circumstances involving business transfers such as mergers, acquisitions, or asset sales, your data may transfer to successor entities, though we ensure equivalent privacy protections remain in place. We never sell your personal information to third parties for their own marketing purposes. All third-party processors operate under strict contractual obligations requiring them to maintain confidentiality, implement appropriate security measures, and process data only according to our instructions and applicable privacy regulations.
Your Privacy Rights
Under United Kingdom data protection legislation, you possess specific rights regarding your personal information held by Chicken Road. You have the right to access your personal data and receive confirmation about what information we process about you. The right to rectification allows you to request corrections to inaccurate or incomplete data. You may exercise your right to erasure, requesting deletion of your personal information in certain circumstances, though legal obligations may require us to retain some data for specified periods.
The right to restrict processing enables you to limit how we use your data under particular conditions. You can object to processing based on legitimate interests or for direct marketing purposes at any time. Data portability rights allow you to receive your personal information in a structured, commonly used format and transmit it to another controller where technically feasible. You may withdraw consent for processing activities that rely on your consent as the legal basis, though this does not affect the lawfulness of processing before withdrawal.
| Right | Description | How to Exercise |
|---|---|---|
| Access | Obtain copy of your data | Submit request through account settings |
| Rectification | Correct inaccurate information | Update via profile or contact support |
| Erasure | Request data deletion | Contact privacy team directly |
| Restriction | Limit processing activities | Submit formal request |
| Portability | Transfer data to another service | Request through account management |
| Objection | Stop certain processing | Opt out via communication preferences |
To exercise these rights, contact our privacy team through the designated channels provided in your account settings. We respond to all legitimate requests within one month, though complex requests may require additional time with appropriate notification.
Data Security and Retention
Chicken Road implements comprehensive security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Technical safeguards include industry-standard encryption protocols for data transmission and storage, secure server infrastructure with regular security updates, firewalls and intrusion detection systems, and multi-factor authentication for account access. Organisational measures complement our technical protections through staff training on data protection principles, access controls limiting data availability to authorised personnel only, and regular security audits and vulnerability assessments.
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this privacy policy. Account information and transaction records remain accessible during your active relationship with Chicken Road and for periods required by legal and regulatory obligations, typically seven years for financial records. Gameplay data supporting safe gaming initiatives may be retained longer to identify long-term patterns. Marketing data is kept until you withdraw consent or we determine it is no longer relevant. Upon account closure, we securely delete or anonymise your personal information once retention obligations expire, though some data may remain in backup systems for limited additional periods before permanent deletion occurs.